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19th May 2012

Why is it important to rank high on Google search engine?

If you want to succeed and make your presence felt in the internet world, than you should be aware of the importance of search engine optimization techniques. Search engine optimization is the practice of increasing the ranking of a website and blog by means of using various techniques, so that it improves the ranking of a website in the Google search results. Most online business nowadays depends hugely on the ranking which is a means of improving the visibility of your website.

Google is making few changes on the way it functions, so if your business relies heavily on search engines for page views and sales, adapting this change is the best solution for you. Now Google also delivers personalised search results based on search history. This is already happening irrespective of whether you have logged into your Google account or not. And this also includes videos, products, blogs and social media as well. The social media has now become equally important as search engines; nowadays social media like Facebook, Twitter, and LinkedIn etc are heavily influencing the search results. The possibility of having a search results depending on your social media activity is high now.

This shows that Google search result will be different for different people. You website might rank on page one for person A, but the result might be different for person B. It has become realty tricky to obtain a good search engine ranking. Hence here are few things to keep in mind to make your search results attainable:

- Make the most of local search market. Google places now dominate search results and if your business deals with local business, you must make the most of Google Places.
- Keywords are the most important aspect of Search Engine Optimisation. Make sure to pick your keywords wisely. It's always good to take your time deciding on the appropriate keywords so that the content on your page reflects the likely answer.
- Content of a website is extremely important. Google search engines are always looking out for genuine, interesting and fresh content. Unique and properly written quality content will always improve your visibility.
- Always measure your results, i.e. what are your KPIs (the key performer indicator). Like the amount of traffic, keywords, the amount of leads you get in a month. It is also wise to keep tabs on which channels bring the most visitors to your website.