For any product or service to have a successful take-off, it is vital to pay attention to its brand development. In this day and age, without branding a product does not really stand a chance against its competitors. This holds true for a website too. Brand development is quite necessary to get the attention of the audience, earning their loyalty and finally making profits. It is all about creating the right buzz about your business. And only the correct equity, positioning, identity and development will help you generate the business that you want.
Our strategy, when it comes to brand development, focuses on three major aspects, namely Logo Design, Marketing Materials and Style Guide. Let us take a deeper look into the mode of our functioning for a successful brand development:
We believe that the most important step before starting anything is the groundwork. Hence we ensure that we do our homework well. We study, read, listen, research and analyze in detail your company and its requirements. We also spend a good amount of time doing the same for your nearest competitors, so that we can understand where you are placed and how you can score over the others.
After all the research and the analysis, the next step is compiling all the ideas that have come up during this course. For any creative process to be a success, brainstorming is a very important step. This helps in determining the right artistic direction for your brand. Colour analysis, is another important aspect that we pay careful attention to. Many a times, this feature goes unnoticed or ignored. But it is very important to understand that colour itself constitutes a very important part of a website, because if used correctly it helps in evoking positive emotions and subsequently recognition. At the same time, there should not be too much of colour play because this could ultimately revolt the audience, and we certainly don’t want that!
Next comes the phase of the actual logo design process. Addictive Media ensures that the best solution based on our information and research is provided to you. Your logo should be powerful enough to be recognizable by itself, and we see that this is indeed possible. We take utmost care that your logo design becomes memorable and can resonate with your audience.
Addictive Media also provides additional marketing support material such as Banner Ads, Posters, Flyers, Brochures, HTML Email Templates (e-cards), Stationary, Business Cards. All our clients cannot have the same requirement, each have their own unique requirements therefore we ensure that our marketing solutions are custom made for each client to facilitate better brand development.
What the audience views, is what they believe. At no point should they be confused, because then all interest will be lost. Therefore, it is imperative that there is consistency when a brand is being established. And this is what we pay particular attention to. We set up a style guide for all our clients. This is basically a set of rules to help provide long term consistency. Therefore, at any point if someone in your company thinks, that "Why isn't the logo bigger?" or "This should be blue instead of red" etc, the guide can be followed to exactly understand why those would not be great ideas. Because we analyze each and every step carefully and also look at long tem consequences, before implementing them.
Feel free to contact us for more information on brand development services or your specific requirements.