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Steve Jobs- The Journey from a Fruit to a Revolution

January 13, 2015 Brand Tales

“You think I’m an arrogant [expletive] who thinks he’s above the law, and I think you’re a slime bucket who gets most of his facts wrong.”

It takes guts to say this to a Reporter and that too at the cult of one’s success, but Steve Jobs had them!


He was a child of unwed parents, and was fostered by another couple. He was DYSLEXIC, just like other masterminds Graham Bell and Einstein, and always found studying a burden. Steve dropped out of college very early, but it took him about 18 months to detach himself completely from the college.

He went there to attend the lectures that interested him. He never missed the Calligraphy classes; it was his field of interest and he utilized his skills for designing the fonts for Apple Inc.


Steve Jobs!

He, who had outsmarted all the hurdles and rescued a sinking venture with his skills, succumbed to a rare form of cancer on 5th Oct, 2011. He knew that it was not the money that he wanted, but the social acceptance.

Not convinced yet? This will convince you further…

“Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful is what matters.”

He had once quoted this in an interview, thus making his approval-seeking nature evident. The subconscious response to his rejection as a child drove him throughout. He kept crediting his boredom to be his driving force. But whatever guided him, he was working to make it big.



From Steve to Steve Jobs…

He established the world’s biggest tech giant Apple Inc. in 1976, along with his associate Steve Wozniak. Together they created an array of products under the brand’s name and kept progressing every day.

  • Apple I in 1976
  • Apple II in 1977
  • Apple III in 1980
  • Lisa in 1983
  • Macintosh in 1984

And this was just the FIRST PHASE of their success. Something HUGE was yet to happen!


The Winners never waver.

The man customarily dressed in a St. Croix Black Cashmere Sweater, Levi blue jeans (one of the 100+ that he owned) and New Balance Sneakers became a popular face in the tabloids. A revolutionary Apple product would be launched almost every year and he would climb the stage with a new script.

In June 2011, he introduced another product of the Apple family to the world and said “One more thing…”

Steve made a meager $1 a year in Apple Inc. and was fired from his own company when he was 30. But he came up with NeXT and Pixar. The success of his ventures helped him regain his CEO rank in Apple Inc. He was infamous as a tough boss and there are several incidents of him firing his employees too casually, like when in an elevator.

But the success could not be defied. Fortune magazine, which once quoted him as ‘one of Silicon Valley’s leading egomaniacs’ tagged him as CEO of the decade. His popularity was rising. AND THE WORLD KNEW IT!

Steve Jobs has iMac, iTunes, iPod, iPhone and iPad to his credit and perhaps many more could come. But he knuckled under Pancreatic Cancer on 5th Oct, 2011 and a beautiful journey ended. His death broke Twitter records, with 10,000 Tweets about his demise being posted per second!

Almost half of the world received the news of his death on a device that he had created.

All that we can manage to say is that an Apple changed the world in three hands- Adam, Newton, and Steve Jobs!

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