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Ascender an ascender is the portion of a minuscule letter in a Latin-derived alphabet that extends above the mean line of a font.
X-Height The x-height or corpus size refers to the distance between the baseline and the mean line in a typeface.
Cap Height cap height refers to the height of a capital letter above the baseline for a particular typeface.
Stem A Stem is a vertical, full-length stroke in upright characters. Also Known As, stroke
Baseline The baseline is the line upon which most letters "sit" and below which descenders extend.
Decender In typography, a descender is the portion of a letter that extends below the baseline of a font.
A well-designed logo visually communicates what the company does, serves as a memorable reference for future interactions, and sets you apart from the competition. Does your logo do all this for you? If not, you know where to find us.
This may be the cyber age but a visiting card still holds significance for a business. It says a lot about who you are, what you stand for, and what you can do for your customers. What does your business card say about you?
From inter-departmental memos to appointment letters to quotations and proposals – all this is featured on the company letterhead. Given its importance one would want only the best people in the industry designing your company's letter head.
When developing a brand, you cannot afford to ignore any aspect of your business. Apart from pure aesthetics, custom envelopes convey consistency and brand identity while creating recall and recognition for your brand. Would you want to miss out on all these benefits?
Emails are the life blood of business correspondence and, to that end, your email signature is no less essential for your brand. A poorly designed signature sends out the message that you care less than needed about your professional identity.
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